Macallan

Macallan Concept No.3 Carson David (2020) 70cl

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SKU: 5010314309961
Macallan Concept 3 - Carson David - 2020 Release 70clConcept Number 3 is the third and final release in the Concept Series – a collection that fuses the artistry and...

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Macallan Concept No.3 Carson David (2020) 70cl
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Macallan Concept 3 - Carson David - 2020 Release 70cl

Concept Number 3 is the third and final release in the Concept Series – a collection that fuses the artistry and expertise behind whisky making with creativity and culture.

Concept Number 3

UNITING TWO FORMS OF CREATIVE ARTISTRY

The Macallan Concept Number 3 brings together whisky and design through this latest collaboration with David Carson, one of the most influential and revolutionary contemporary graphic designers.

Carson brought his perspective and unique style to the design of Concept Number 3. He was inspired by his time spent at The Macallan Estate working alongside The Macallan’s Whisky Maker, Polly Logan. Best known for his innovative magazine design, and use of distinctive experimental typography, David has designed the pack and label for the third and final addition to the Concept range.

David Carson’s ground-breaking work has been a powerful source of inspiration when making this whisky: vibrant, striking, refreshing and colourful. Polly Logan The Macallan Whisky Maker

  • COLOUR

    California Gold
  • NOSE

    Sweet fresh pear and apricot, gentle oak spice – cinnamon and ginger. Vanilla with sweet citrus.
  • PALATE

    Warming oak spice, apple, pear, vanilla with a delicate herbal influence. Full creamy mouthfeel like a pasteis de nata.
  • FINISH

    Medium sweet with pastry.

AN EXCEPTIONAL RELEASE

Each single malt within the collection is exclusively designed to create an extraordinary taste experience. Concept No. 3 delights with notes of pear, cinnamon and vanilla. The whisky colour is California Gold, inspired by Carson’s roots, and the ABV is 40.8% as it was the optimum strength for flavour and aroma, as well eight as being both Polly and David’s favourite number.

The whisky itself has been created to deliver a richness from first fill sherry butts, enhanced by sweetness and freshness from ex-bourbon barrels, with balance and spice which can be attributed to the specially selected refill and virgin American Oak casks.


To bring his unique perspective to the design of Concept No. 3, David visited The Macallan’s 485-acre Estate in Scotland’s Speyside where he spent time with The Macallan Whisky Maker Polly Logan.

They discovered that a remarkable number of similarities define their approach to their respective crafts. Both are driven to revisit and evolve their work, creating greater depth by ensuring every element in their creations has a distinct purpose.

As a result, his unique, handmade collage designs for Concept No. 3 feature some very special touches to celebrate their shared outlook and methodology – including the incorporation of the letter P for Polly. Many of the colours used are also those found at The Macallan Estate on Scotland’s Speyside, with blue representing the River Spey and red reflecting The Macallan’s sherry-seasoned oak casks.

Polly, in turn, has drawn influence from David’s character and career when crafting Concept No. 3, to create an unusually fresh whisky, with a distinctive warm, golden hue that pays tribute to the graphic designer’s years on the USA’s West Coast.

The ABV was developed specifically to be 40.8%, after the pair realised that eight is their favourite number.

David said: ‘In some of The Macallan work, I very noticeably got into what I call “my zone”, where I was just clicking. It was all coming together so I’m not aware of time, or even where I am.

‘The Macallan people I’ve dealt with have been so open to exploring new ideas and to different types of creativity. Their obvious love for nature and where they work, the hand-doneness and the wooden casks – you have so much of that with The Macallan collaboration and I am very proud of it.’

The Macallan whisky maker Polly Logan said: ‘It’s been an absolute joy to work with David Carson on the creation of Concept No. 3. I was deeply inspired by his vibrancy, and drew on this to create a bright, fresh whisky.

‘Its pale yellow colour, which we’ve named Californian Gold, reflects David’s sun-soaked days as a surfer and it also reveals the citrus notes which shine through.

About Macallan

Macallan is an excellent example of the significance of size on whisky character. It is a large producer certainly, but its spirit stills are small (3,900 litres). This is a major contributing factor to the rich and oily nature of its new make.

Even with an extremely tight (ie small) cut there is little time for copper to do its lightening job on spirit vapour in tiny stills the lyne arms of which are so acutely angled. The opposite applies to maturation, however, where the balance between large and small is more fully revealed.

That heavy new make then goes into large, predominantly 500-litre ex-Sherry casks (made of both European and American oak). A large surface-to-volume ratio means that maturation will take longer – Macallan, it is widely agreed, hits its stride fully in its mid-teens. A heavy new make will also require longer in cask to lose any vestigial sulphurous notes. The nature of the extractives in the European oak (higher levels of tannin, powerful clove and resinous aromas) also needs a heavy spirit to achieve balance. American oak, on the other hand, adds and enhances sweetness.

No colour adjustment takes place at Macallan, meaning that each vatting needs to not only replicate the previous one in terms of aroma and taste, but must hit the same hue, despite every cask having a different tint. It is this understanding of the way in which colour is an indication of character which was behind whisky-maker Bob Dalgarno’s creation of the ‘1824 Range’ in 2013.

One of the original farm distilleries of Speyside, Macallan became legal in 1824 when Alexander Reid obtained (or was persuaded to obtain) one of the new licences issued after the passing of the 1823 Excise Act. In 1868, James Stuart took the lease and rebuilt the plant. His ownership ended in 1892, when he sold Macallan to one of the giants of Victorian distilling, Roderick Kemp, who had previously owned Talisker. Kemp’s descendants – in particular the Shiach family – retained ownership until the 1996 takeover by Highland Distillers (now Edrington).

The plant has continually been expanded from its original wooden shed with two stills. It was increased to five stills (two wash, three spirit) in 1954 and then more significantly in 1965 when a new stillhouse with seven stills was built. This process continued throughout the 1970s with the total number of stills reaching 21 by 1975.

For a distillery which has become synonymous with the growth of single malt, it is worth remembering that Macallan has always been an important malt for blending. It wasn’t until the early 1980s, faced with a downturn in the market for fillings, that Macallan decided to focus more strongly on the then new single malt category.

The management team of Allan Shiach, Frank Newlands, Hugh Mitcalfe and Willie Phillips oversaw a campaign which both positioned the malt as a 'first-growth whisky' it called 'the Cognac of whisky', while always retaining a somewhat bohemian and irreverent approach to advertising and promotion.

A firm belief in the fusion of the oily, heavy, new make style and ex-Sherry casks saw Macallan, under Edrington’s governance, become the first distillery to create so-called ‘bespoke’ casks: selecting specific trees (predominantly in northern Spain, though some American oak is specified), and then with Jerez-based cooper Tevasa specifying the length and nature of drying, type of coopering, the liquid used for seasoning (oloroso) and the duration of that process. Investment in wood has increased significantly in recent years, with a complex of massive warehouses being built on the estate.

In recent years, a greater emphasis has been placed on the nascent luxury whisky market with bottlings of 50- and 60-year-old Macallan in Lalique decanters, the creation of the Fine & Rare vintage range dating back to 1926, and the Masters of Photography series.

This has not been without controversy. Its growing status as a collectable malt saw Macallan become the victim of fakers in the late 1990s. The subsequent investigation has, however, helped establish a methodology to check the authenticity of suspicious bottlings.

On a whisky-making front, 2004 saw the introduction of Fine Oak, where American oak ex-Sherry casks and some ex-Bourbon casks were used in a mirror range to the ‘classic’ 100% ex-Sherry range. Though old Macallan lovers protested, the lighter, sweeter, flavour profile brought in new drinkers, mostly in new markets.

The 1824 Range, a four-strong series not carrying age statements which replaced some of the younger expressions in the portfolio, followed in 2013, using whisky colour as a communication and branding device.

The second stillhouse was brought back on stream in 2008, and in 2013 it was announced that a completely new, £100m distillery was to be built.

The new distillery – a distinctive subterranean design – was commissioned on 9 November 2017 and opened officially in May 2018, at a final cost of £140m.

40.8% ABV

70cl



Product specifications table
Specification name Specification Value
Country Scotland
Region Speyside
Whiskey style Single malt
Whiskey variety Scotch

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